What Does Choosing the Right Fertility Clinic Matter?
The clinic you choose shapes both the medical outcome and the treatment experience, and the factors patients usually weigh most heavily are not the ones that best predict either.[^1][^2] A 2024 systematic review of how patients actually choose fertility clinics found that effectiveness (live birth rate) was the most valued attribute, followed by patient-centeredness, safety, and cost — but the studies also showed that patients lean heavily on physician referral, reputation, and geographic proximity rather than on objective quality markers.[^1][^2]
A separate cross-sectional study in 2023 confirmed the pattern: physician competence, perceived success rates, communication quality, and accessibility drive the choice, while harder-to-measure factors — laboratory protocols, accreditation status, embryologist staffing — barely register.[^2] That's not a criticism of patients. Those things are deliberately hard to find.
→ Learn more: Infertility
The fertility industry has also become heavily privatized and commercially driven in many countries.[^3] A 2023 review in EClinicalMedicine argued that patient needs — including transparency about success rates, evidence-based use of add-ons, and fair access — are frequently secondary to commercial pressures.[^3] Sound familiar? It should. Most clinic websites are built by marketing teams, not by physicians or embryologists.
Key Insight:
The strongest predictor of patients stopping treatment before achieving pregnancy isn't medical failure — it's financial burden, followed by psychological burden and treatment fatigue.[^4] Patients without insurance had over twice the odds of discontinuing their treatment.[^4] A clinic that protects your finances and your mental bandwidth is a clinic that gives you more cycles to try.
What Do Fertility Clinic Success Rates Really Mean?
Fertility clinic success rates measure outcomes across a clinic's specific patient population — not your individual chance of success — which is why both the CDC and SART explicitly state that their published data should not be used to compare clinics.[^5][^6] Clinics may have very different rates because they have different patients, different protocols, or different willingness to accept low-prognosis cases.[^5]
What's the Difference Between Per-Retrieval, Per-Transfer, and Cumulative Rates?
There are three different success rates used in fertility statistics, and they describe very different things:[^5][^7]
Per retrieval: the percentage of egg-retrieval cycles that result in a live birth from all subsequent transfers. Useful for tracking the full in vitro fertilization (IVF) cycle.
Per transfer: the percentage of embryo transfers that result in a live birth. Always higher than per-retrieval rates because not every retrieval leads to a transfer.
Cumulative: the percentage of patients who have a live birth across all retrievals and transfers within a defined window (typically 12 months). The number that best reflects a patient's real chance over a full course of treatment.
Cumulative live birth rate is the single most clinically meaningful figure for an individual patient, yet many clinics quietly avoid publishing it.[^7] A 2023 analysis in Human Reproduction Open argued that conventional per-cycle and per-transfer reporting systematically underestimates a patient's true cumulative chance of success — and is unreliable for clinic-to-clinic comparison.[^7]
Why Do Headline Rates Mislead?
A clinic's headline rate reflects the mix of patients it accepts. A clinic with a 48% live birth rate that treats mostly women under 35 with no prior failed cycles is not the same as a clinic with a 42% rate that accepts women over 40 with low ovarian reserve and multiple prior failures. The first number sounds higher. But for a 41-year-old with diminished ovarian reserve, the second clinic may offer better real odds.[^8]
Think of it as comparing the average test scores of two schools — one that admits only top students and another that takes everyone. The first will always show a higher average, but that doesn't make it the better school for the typical student.
A 2025 analysis of Spanish fertility clinic websites found that success rates were often presented without clear age stratification, denominator transparency, or live-birth-per-cycle-start data — and that, without robust regulation, patients are routinely served misleading information.[^9] Spain isn't unique. In the U.S., one study of over 360 clinic websites found that only 10.5% reported success rates as live births per transfer, retrieval, and cycle start, as required by SART guidelines.[^22]
Important:
The CDC's own guide states that "comparisons between clinics should be made with caution" because clinics may have different rates due to different patient populations or ART treatment methods.[^5] Treat any clinic that aggressively advertises its rate as the marketing exercise it is.
TIP FROM THE EMBRYOLOGIST Try to understand the clinic's statistics — or ask them to clarify the context A headline live birth rate of 48% means almost nothing without context. Ask the clinic to show or explain their success rates for your specific age group, and the percentage of their patients that group represents. A clinic achieving 48% in women under 35 while mostly treating under-35s is a very different environment from one achieving 42% across a mixed-age, mixed-prognosis population. On intrauterine insemination (IUI): per-cycle live birth rates in real-world datasets typically sit between 5% and 15%, depending on age and diagnosis — lower than many patients expect. Any clinic recommending multiple IUI cycles should be able to tell you the live birth rate per cycle for your specific profile, and at what point they recommend moving to IVF. If the answer is vague or the statistics aren't stratified by age or diagnosis, push harder. |
→ Learn more: Assisted Reproductive Technology
What About a Clinic's Failure Rate?
Every clinic has a failure rate. The way a clinic talks about failure tells you almost as much as the way it talks about success. A clinic that markets only success stories may handle failure poorly — and most patients will need at least one conversation about a cycle that didn't work.
TIP FROM THE EMBRYOLOGIST When asking about statistics, don't forget to ask about failure Every IVF clinic has a failure rate. A clinic that only shows success stories, uses phrases like "we achieve miracles" or "your dream starts here," and focuses its website entirely on positive outcomes may handle failure poorly. You want a clinic that can speak to you clearly, kindly, and honestly about what happens when a cycle does not work — because the odds are that at some point, one won't. |
TIP FROM THE EMBRYOLOGIST High success rates can hide who the clinic refuses to treat Some clinics achieve higher success rates in part because they decline to take on low-prognosis patients — women with very low anti-Müllerian hormone (AMH), women over 42, or those with multiple prior failed cycles. A clinic that accepts these patients will have lower headline success rates than one that does not. When you ask a clinic about their success rates, also ask: what percentage of your patients are over 40? Do you accept patients after two or more failed cycles elsewhere? What is your policy for very low ovarian reserve? The answers tell you as much about clinical depth as the numbers do. |
Bottom Line:
A headline success rate is a marketing number until you know the patient mix it came from. Ask for your age group and similar-diagnosis rates; ask what percentage of the clinic's patients fall into that group; and ask whether they accept cases like yours. A lower number from a clinic that takes everyone is often a better clinical signal than a higher one from a clinic that selects.
How Do You Evaluate a Clinic's Lab and Accreditation?
Laboratory quality is one of the most important and least visible factors in fertility outcomes, and accreditation is a useful starting point — but accreditation is a floor, not a ceiling.[^8][^10] A 2020 commentary in Jornal Brasileiro de Reprodução Assistida (JBRA) by an experienced IVF specialist noted that implantation rates in published SART data varied from 11% to 83% across U.S. clinics — a span far wider than patient demographics alone can explain.[^8]
Which Accreditations Actually Mean Something?
A few specific certifications and registries carry real weight:[^10][^12]
ESHRE ART Center Certification: a European program evaluating staff qualifications, equipment, laboratory key performance indicators (KPIs), clinical governance, and adherence to ESHRE guidelines.[^10]
HFEA license (UK): required to operate. The Human Fertilization and Embryology Authority (HFEA) inspects clinics, publishes inspection outcomes, and verifies clinic-reported success rates.[^12]
SART membership (US): indicates that a clinic reports its outcomes to a national registry in accordance with standardized rules.[^6]
ISO 15189 or equivalent: a general medical-laboratory accreditation indicating quality control of testing processes.
ISO 9001: a general quality-management-systems certification covering a clinic’s organizational and administrative processes rather than its clinical results.
Local or national authorization (especially in Europe): in many European countries, a clinic must also hold a license or certificate from the national or local health authority to operate legally — a baseline legal requirement rather than a mark of distinction.
A 2022 ESHRE publication confirmed that many ART centers in Europe operate without any external quality certification beyond minimum legal requirements.[^10] Take that as a baseline reality, not as an indictment. A certification logo on a clinic website tells you a clinic met a threshold — it does not tell you how well that clinic performs on the things that matter most.
What Does a Clinic's Website Actually Tell You?
Clinics that clearly describe their protocols, publish their laboratory team's qualifications, and explain their preimplantation genetic testing (PGT) policy are demonstrating clinical transparency.[^10] Clinics whose websites focus primarily on financing options, emotional testimonials, and stock photography without clinical detail are communicating something else.
A 2020 study of 72 UK clinic websites found that add-ons such as assisted hatching, time-lapse imaging, and preimplantation genetic testing for aneuploidies (PGT-A) were widely advertised — often without clear explanation of the evidence base, who might benefit, or the pricing structure.[^11] Add-on marketing on a clinic website is one of the cleanest signals you'll get about how that clinic balances clinical and commercial priorities.
What Should You Actually Ask About the Lab?
The questions below come from inside the lab. They're the ones most patients don't think to ask — and the ones a confident clinic will answer without hesitation.
TIP FROM THE EMBRYOLOGIST Ask how many cycles the clinic does per year — and how many embryologists are on staff Volume matters in IVF, but so does the ratio of volume to the number of experienced staff. A lab doing 3,000 cycles a year with 5 senior embryologists has a very different working environment from one doing 3,000 cycles with 12 senior embryologists. High-volume labs may have greater collective experience but also a higher risk of rushed procedures, mid-cycle shift handovers, and junior staff making critical decisions. There’s also a higher risk of burnout, and as the number of cycles each embryologist handles climbs, so does the likelihood of error. One analysis suggests roughly 100 to 150 cycles per embryologist per year as a reasonable workload — meaning a lab running 150 cycles should have at least two embryologists, with staffing scaled up as volume grows.[^23] Ask how many retrievals happen on a typical day, and how many embryologists are typically on shift. There's no single correct answer — but the question is worth asking. If you need help judging whether the ratio is reasonable, that's a question worth bringing to Medical Navigator. |
TIP FROM THE EMBRYOLOGIST Culture media and incubator technology matter more than the marketing brochure says Not all embryo culture conditions are equal. The choice of culture media, the type of incubator (standard, time-lapse, or benchtop), the gas composition, and the temperature stability all affect embryo development. Labs using individualized time-lapse incubators can monitor embryos continuously without disturbance. These are not luxury add-ons. Their infrastructure choices reflect how seriously a lab takes embryo culture. A confident lab will tell you exactly what they use and why. |
TIP FROM THE EMBRYOLOGIST Ask about safety — specifically, witnessing and environmental monitoring In an IVF lab, multiple patients' eggs, sperm, and embryos are handled simultaneously every day. Embryologists are humans who get tired under heavy workloads. Ask the clinic two separate questions. First: What is your chain-of-custody system? Is it manual double witnessing, or an electronic witnessing system — barcode- or radiofrequency identification (RFID)-based — that verifies at every step that the right gametes belong to the right patient, from egg collection through embryo transfer? Systems like RI Witness are designed to flag and stop any mismatch before it reaches the patient. A clinic relying solely on manual double-witnessing carries a higher risk of residual error. Second: How do you monitor your incubator and laboratory environment? Many systems continuously track temperature, carbon dioxide (CO₂), oxygen (O₂), and pH inside incubators and alert staff to deviations in real time. Embryos are extremely sensitive to environmental fluctuations, and a brief temperature drop can affect development. Neither is a luxury. Both should be standard. A good lab will answer these questions without hesitation. |
What Can Patient Reviews Actually Tell You?
Patient reviews reliably measure communication quality, emotional support, and administrative experience — not clinical outcomes — and ratings are systematically biased by who chooses to leave them.[^13][^14] A 2020 cross-sectional analysis of online reviews of infertility care providers found average ratings high across the board, with geographic variation but no correlation with insurance mandates or any objective quality marker.[^13]
That's not a flaw of patient reviews. It's the question they're answering. Reviews capture whether a patient felt informed, respected, and supported — which is exactly what patient-centered care is supposed to measure.[^15] A 2024 systematic review confirmed that patient-centered care and communication quality were consistently among the highest-valued attributes in fertility treatment decisions across the studies reviewed.[^1]
What Should You Look For When Reading Reviews?
Read several reviews, not just the top or bottom rating. Look specifically for:
Tone of communication during difficult moments — failed cycles, abnormal results, unexpected outcomes
Responsiveness of the coordinator and nursing team — timeline to a callback, clarity of instructions
Continuity of care — the same person at appointments versus a rotating cast
Honest discussion of options and alternatives — versus pressure to start treatment immediately
How the clinic responds to complaints — visible when a review and the clinic's reply are both posted
A 2023 study examining the link between satisfaction with care and patient-reported quality of life found that satisfaction with staff-related care is meaningfully associated with broader patient-centered outcomes — including quality of life and self-rated health.[^15] That's the dimension reviews capture with reasonable accuracy.
Which Biases Should You Adjust For?
A patient who achieved pregnancy is more likely to leave a positive review than one who didn't. A 2015 analysis of social-media health reviews found that patients wrote longer reviews when they rated the facility poorly (1 or 2 stars),[^21] so the most detailed reviews you'll read are often the most negative. Both ends of the spectrum need adjustment: glowing reviews may reflect outcome luck more than care quality, and one-star reviews may capture an unusually bad experience that doesn't generalize.
A 2017 systematic review also noted that healthcare organizations frequently collect patient experience data but do not use it to improve services.[^14] Translation: a clinic with thousands of reviews and no visible operational change between 2020 and 2024 is not learning from its patients.
Bottom Line:
Use reviews as a window into what working with the clinic feels like — communication, responsiveness, emotional support — and ignore them as a proxy for clinical outcomes. The numbers are too noisy, and the biases run in too many directions.
How Should You Think About Pricing, Packages, and Add-ons?
Treat fertility clinic pricing as a clinical decision, not a financial one — because a couple who exhausts their budget at an expensive clinic after two cycles may have achieved the same result at a lower-cost clinic with money left for a third.[^17][^19] A 2018 British Medical Journal (BMJ) article on the hidden costs of infertility treatment laid out the full picture: published cycle prices typically exclude consultations, medications, freezing, storage, and add-ons.[^17]
What Should a Cycle Actually Cost?
A 2025 survey of UK patients found total privately funded cycle costs ranging from £5,000 to £13,000, with an average of £11,950 — significantly higher than the "starting from" prices most clinics advertise.[^16] Wide variation in add-on use accounted for much of the spread.[^16] A 2023 systematic review of fertility treatment costs in low- and middle-income countries found that direct medical costs paid by patients exceed annual average income and per-capita gross domestic product (GDP) in many settings — a level of expenditure that meets standard definitions of catastrophic health spending.[^20]
The cost gap between clinics within a single country can be a factor of two or three for what appears, on paper, to be the same treatment. The differences are real — different protocols, different inclusions, different add-ons — but they're rarely transparent on first read.
Which Add-ons Are Worth Paying For?
Most add-ons sold during fertility treatment have limited or absent evidence of improving live birth rates for the typical patient.[^11][^16][^18] The ones that routinely appear on clinic price lists include time-lapse imaging, endometrial scratch, endometrial receptivity analysis (ERA), embryo glue, PGT-A for all embryos, and oocyte- or sperm-activation media.
The UK's HFEA maintains a public traffic-light rating of common add-ons, where most carry a yellow or red rating — meaning either insufficient evidence of effectiveness or evidence that they do not improve outcomes for the average patient.[^18] A 2024 economic-evaluation analysis found that whether spending on a given add-on makes sense for a patient depends on whether the gain in live birth rate is commensurate with the proportional cost, and noted that age and safety considerations have to be factored in.[^19]
TIP FROM THE EMBRYOLOGIST Be careful about clinics that push add-ons without explaining the evidence Time-lapse imaging, endometrial scratch, ERA testing, embryo glue, PGT for all embryos, oocyte- or sperm-activation media — these add-ons are offered routinely at many clinics, often for high additional cost, and most patients assume that if the clinic recommends it, the evidence supports it. It often doesn't. A clinic that recommends an add-on without explaining the current evidence base, who it may benefit, and who it is unlikely to benefit is either not keeping up with the literature or prioritizing revenue. Always ask: what does the evidence say for someone with my specific profile? |
How Do You Read a Package Offer?
Multi-cycle packages and refund programs can offer real value — or quietly transfer financial risk to the patient. Read the terms carefully:
What counts as a "cycle" — every retrieval, or only those reaching transfer?
What's included — medications, anesthesia, freezing, storage, additional transfers?
What's excluded — and how does it get billed?
Refund conditions — do you forfeit by switching protocols, by declining a recommended add-on, by failing a screening test?
The cheapest sticker price isn't always the cheapest cycle, and the most expensive package isn't always the most comprehensive. Sound familiar? It should — this is true of every consumer market, and the fertility industry is no different.
Why Does the Coordinator and Support Team Matter?
The patient coordinator — not the physician — is the one you'll interact with most during treatment, and the quality of psychological support determines whether patients complete treatment or drop out.[^4] A 2024 nationwide U.S. survey on why patients stop fertility treatment before achieving pregnancy found that financial burden was the leading reason, followed by psychological burden and treatment fatigue, and that patients without insurance had over twice the odds of discontinuing.[^4]
TIP FROM THE EMBRYOLOGIST Patient coordinator quality matters as much as physician quality Your first point of contact at most clinics will be a patient coordinator or nurse, not a doctor. This person will manage your appointments, explain protocols, communicate results, and be the voice you hear when something unexpected happens during a cycle. A coordinator who is hard to reach, gives contradictory information, or is cold during difficult conversations can make an otherwise good clinical experience genuinely distressing. Pay attention to your first interaction. How long did it take to get a response? Was the information clear? Was the tone warm? This is the quality you will experience throughout your treatment. |
TIP FROM THE EMBRYOLOGIST Ask what psychological support the clinic offers — and whether you have to ask for it Fertility treatment is emotionally hard for both partners — repeated procedures, uncertain outcomes, and the particular grief of a failed cycle. Research shows that many patients discontinue treatment early due to psychological burden, not clinical failure.[^4] Despite this, most clinics offer psychological support reactively — after something goes wrong — rather than as a routine part of care. Ask the clinic directly: Do you have a psychologist or counselor on the team? Is a session offered at the start of treatment as standard, or only after a difficult outcome? Is support available to both partners? Male partners are far less likely to be offered psychological support unprompted, and far less likely to ask for it themselves. A clinic where emotional care is built in from the beginning, not bolted on after a crisis, understands what its patients are actually going through. |
How Do You Compare Clinics on the Things That Actually Matter?
Build a simple comparison table for any clinic you're seriously considering. The template below covers the parameters that matter most, drawn from current research on what predicts outcomes and patient experience.
Parameter | What to ask / look for |
Volume-to-staff ratio | Cycles per year per senior embryologist; daily retrievals; shift handovers |
Lab infrastructure | Culture media; incubator type (standard, time-lapse, benchtop); gas mix; temperature monitoring |
Chain of custody | Electronic witnessing (barcode or RFID) vs. manual double witnessing |
Accreditation | ESHRE ART Centre Certification; HFEA license; SART membership; ISO 15189; ISO 9001 |
Success-rate context | Rate for your age group and/or diagnosis; percentage of patients in that group; acceptance of low-prognosis cases |
Add-on transparency | Each add-on offered with current evidence; HFEA rating where applicable |
Pricing inclusions | What's in the cycle price; what's billed separately; refund or package terms |
Coordinator quality | Response time to first inquiry; clarity of communication; continuity |
Psychological support | In-house counselor; routine versus reactive offering; support for both partners |
Source: Compiled from current research on fertility clinic selection, lab quality, and patient-centered care[^1][^10][^18]
→ Learn more: The IVF Patient Journey
So, What Should You Do Now?
If you're choosing a fertility clinic, here's the order of operations.
Step 1: Define Your Case Before You Compare Clinics
Are you under 35 with unexplained infertility, or 41 with low AMH and a prior failed cycle? Your specific profile determines which numbers and which clinic types actually matter. A clinic that's excellent for one profile is unremarkable for another.
Step 2: Verify Accreditation and License
Confirm that any clinic you're considering holds a valid country-specific license and meaningful certification — HFEA license in the UK, SART membership in the U.S., ESHRE ART Centre Certification and local government authorization in Europe. Treat this as a baseline, not a finish line.
Step 3: Ask the Lab and Safety Questions
Volume-to-staff ratio. Culture media and incubators. Chain-of-custody and environmental monitoring. A good clinic will answer these without hesitation. A clinic that deflects is telling you something important.
Step 4: Read the Statistics in Context
Ask for live birth rates stratified by your age group and your diagnosis. Ask what percentage of the clinic's patients fall into that group. Ask whether they accept low-prognosis cases, and what their policy is on second-opinion patients.
Step 5: Look at Pricing Across Multiple Cycles
Most patients need more than one cycle. Compare clinics on the total cost of two or three cycles, including medications, freezing, storage, and any add-ons recommended for your profile. Read the package and refund terms carefully.
Step 6: Compare Fertility Clinics Worldwide
Build your shortlist using parameters that predict outcomes and patient experience—lab quality, accreditation, statistics in context, pricing transparency, coordinator quality, and psychological support.
→ Compare fertility clinics worldwide: MedicalNavigator.com/fertility-clinics
Too Long, Didn't Read
The CDC and SART explicitly state that clinic success rates shouldn’t be used to compare clinics — patient differences and reporting practices make comparisons misleading.
Cumulative live birth rate, stratified by age and diagnosis, is the most clinically meaningful number for an individual patient.
Laboratory quality is one of the most important and least visible factors in IVF outcomes — accreditation is a floor, not a ceiling.
Patient reviews accurately measure communication and emotional support, but they're poor proxies for clinical outcomes.
The UK average privately funded IVF cycle costs £11,950, with a wide variation driven mostly by add-ons of limited evidence.
Financial and psychological burden drive patients to discontinue treatment more often than clinical failure does.
References
[^1]: von Estorff F, Mochtar MH, Lehmann V, van Wely M. Driving factors in treatment decision-making of patients seeking medical assistance for infertility: a systematic review. Hum Reprod Update. 2024;30(3):341–354.
[^2]: Ranjbar M, Mohammad Abdoli A, Shafaghat T, Jafari H, Izadpanah G, Assefa Y. Factors affecting the choice of treatment center by infertile couples: A cross-sectional study in Yazd Reproductive Sciences Institute. Int J Reprod Biomed. 2023;21(10):827–834.
[^3]: The Lancet (EClinicalMedicine editorial). The current status of IVF: are we putting the needs of the individual first? EClinicalMedicine. 2023;65:102343.
[^4]: Collura B, Hayward B, Modrzejewski KA, Mottla GL, Richter KS, Catherino AB. Identifying Factors Associated with Discontinuation of Infertility Treatment Prior to Achieving Pregnancy: Results of a Nationwide Survey. J Patient Exp. 2024;11:23743735241229380.
[^5]: Centers for Disease Control and Prevention. How to Interpret ART Success Rates. US Department of Health and Human Services; 2024.
[^6]: Society for Assisted Reproductive Technology. SART National Clinic Summary Report. SART; 2024.
[^7]: Griesinger G, Larsson P. Conventional outcome reporting per IVF cycle/embryo transfer may systematically underestimate chances of success for women undergoing ART: relevant biases in registries, epidemiological studies, and guidelines. Hum Reprod Open. 2023;2023(2):hoad018.
[^8]: Meldrum DR. Quality control, best practices and variability of IVF results. JBRA Assist Reprod. 2020;24(2):95–96.
[^9]: De Bayas Sanchez A, Rozée V, Vialle M, et al. Analysis of online information about success rates in fertility clinics in Spain. An urgent call for action. Open Res Eur. 2025;5:159.
[^10]: Gianaroli L, Veiga A, Gordts S, Ebner T, Woodward B, Plas C, van Groesen W, Sgargi S, Kovačič B. ESHRE certification of ART centres for good laboratory and clinical practice. Hum Reprod Open. 2022;2022(4):hoac040.
[^11]: van de Wiel L, Wilkinson J, Athanasiou P, Harper J. The prevalence, promotion and pricing of three IVF add-ons on fertility clinic websites. Reprod Biomed Online. 2020;41(5):801–806.
[^12]: Human Fertilisation and Embryology Authority. Choose a Fertility Clinic. HFEA; 2024.
[^13]: Allen R, Agarwal S, Trolice MP. Cross-sectional analysis of online patient reviews of infertility care providers. F&S Rep. 2020;1(3):282–286.
[^14]: Kumah E, Osei-Kesse F, Anaba C. Understanding and Using Patient Experience Feedback to Improve Health Care Quality: Systematic Review and Framework Development. J Patient Cent Res Rev. 2017;4(1):24–31.
[^15]: Baumbach L, Frese M, Härter M, König HH, Hajek A. Patients Satisfied with Care Report Better Quality of Life and Self-Rated Health — Cross-Sectional Findings Based on Hospital Quality Data. Healthcare (Basel). 2023;11(5):775.
[^16]: Perrotta M, Smietana M, Adesina M, Wilkinson J. Exploring fertility treatment add-on use, information transparency and costs in the UK: Insights from a patient survey. Hum Fertil (Camb). 2025;28(1):2469533.
[^17]: Howard S. The hidden costs of infertility treatment. BMJ. 2018;361:k2204.
[^18]: Human Fertilisation and Embryology Authority. Treatment add-ons with limited evidence. HFEA; 2024.
[^19]: Feng Q, Li W, Callander EJ, Wang R, Mol BW. Applying a simplified economic evaluation approach to evaluate infertility treatments in clinical practice. Hum Reprod. 2024;39(3):448–453.
[^20]: Njagi P, Groot W, Arsenijevic J, Dyer S, Mburu G, Kiarie J. Financial costs of assisted reproductive technology for patients in low- and middle-income countries: a systematic review. Hum Reprod Open. 2023;2023(2):hoad007.
[^21]: Rastegar-Mojarad M, Ye Z, Wall D, Murali N, Lin S. Collecting and Analyzing Patient Experiences of Health Care From Social Media. JMIR Res Protoc. 2015;4(3):e78.
[^22]: Sauerbrun-Cutler MT, Brown EC, Huber WJ, et al. Society for Assisted Reproductive Technology advertising guidelines: how are member clinics doing? Fertil Steril. 2021;115(1):104–109.
[^23]: Embryologist workload and cycle-volume staffing ratios in the IVF laboratory (PMC10065777).
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